CONNECT WITH US ...
Who We Are ...
Lifestyle Apparel Clothing Company
Fostering Independence, Building Confidence & Defining All
Founded in 2009 by Ciurciu Brothers (John & Vinny)
WE MAKE OUR SHIRTS FOR ALL INDIVIDUALS
THE SPECIAL KIND OF PERSON WHO LIVES BEYOND EXPECTATIONS AND WILL SACRIFICE EVERYTHING TO MAKE A NAME FOR THEMSELVES
THOSE OF YOU WHO WILL DO WHATEVER IT TAKES TO OUTWORK YOUR COMPETITION BECAUSE YOU KNOW THAT HARD WORK AND TOUGHNESS BREEDS SUCCESS
THOSE OF YOU THAT WON'T BACK DOWN, AGAINST ALL ODDS
THESE SHIRTS ARE FOR YOU
WHETHER YOU DECIDE TO WEAR YOUR SHIRT
IN THE GYM, UNDERNEATH YOUR JERSEY, OR WHILE YOU ARE HANGING OUT WITH FRIENDS, KNOW THIS IS MORE THAN JUST A T-SHIRT, IT IS A LIFESTYLE,
THE RARE BREED LIFESTYLE ...
DEFINE YOURSELF ...
Vinny Ciurciu
VINNY WAS KNOWN AS ONE OF THE TOP SPECIAL TEAM PERFORMERS IN THE NFL. AFTER HAVING AN OUTSTANDING COLLEGE CAREER AT BOSTON COLLEGE HE BEAT THE ODDS AND MADE THE NFL. IN HIS FIRST SEASON WITH THE CAROLINA PANTHERS HE WAS A VITAL PART OF THE TEAMS SUCCESS AND PLAYED IN THE SUPER BOWL. PLAYING NINE (9) NFL SEASONS AS A LB AND SPECIAL TEAMS FOR THE MINNESOTA VIKINGS, DETROIT LIONS AND CAROLINA PANTHERS. TEAMMATES, COACHES AND OPPONENTS HAVE ALL ACKNOWLEDGED VINNY'S OUTSTANDING STRENGTH AND SPEED. VINNY HAS NOW SWITCHED HIS DICIPLINE AND FOCUS ON OVERLL BUSINESS ACTIVITIES FOR RARE BREED.
John Ciurciu
QUICKLY BECOMING ONE OF THE MOST SOUGHT OUT PERFORMANCE COACHES IN THE NORTH EAST, JOHN CIURCIU IS KNOWN FOR HIS VAST KNOWLEDGE AND CHALLENGING PROGRAMS. CIURCIU'S BACKGROUND OF PLAYING DIVISION I FOOTBALL AT RUTGERS AND PROFESSIONAL FOOTBALL HAS MADE HIM A COACH THAT PLAYER'S CAN RELATE TO. HAVING BEEN A DEFENSE LINE COACH FOR WILLIAM PATERSON, A CONSULTANT TO ALL AMERICAN FOOTBALL AND BASEBALL GAMES, DEFENSIVE LINE AND STRENGTH COACH AT DON BOSCO PREP, AND CURRENTLY THE DEFENSIVE LINE COACH AT bERGEN CATHOLIC HIS EXPERIENCE IS ENDLESS. HE HAS HELPED BUILD AND EVOLVE MANY GREAT ATHLETES IN FOOTBALL, BASEBALL, SOCCER, HOCEY AND BASKETBALL. NOW JOHN HAS TURNED HIS FOCUS AND DRIVE TO DAY-TO-DAY BUSINESS ACTIVITIES FOR RARE BREED.
Shawn Flannelly
SHAWN GRADUATED IN 2009 FROM ARIZONA STATE UNIVERSITY'S W.P. CAREY SCHOOL OF BUISNESS, WHERE HE MAJORED IN MARKETING. WHILE AT SCHOOL SHAWN WAS PRESIDENT AND FOUDNING FATHER OF SIGMA PHI EPSILON'S AZ ALPHA CHAPTER AND WORKED IN ASU'S ATHLETIC DEPARTMENT (OPERATIONS). AFTER COLLEGE SHAWN BEGAN TO WORK FOR A START UP FOOTBALL LEAGUE, UFL, WHERE HE GAINED USEFUL SKILLS IN SPONSORSHIP, LICENSING, OPERATIONS, AND E-COMMERCE. AFTER ONE YEAR AT THE UFL HE VENTURED TO A SPORTS MARKETING AGENCY.